Public communications · Addis Ababa · Tallinn
We make public work impossible to ignore.
We turn public sector and development programmes into public stories that move policy, shift opinion and reach communities. Strategy, digital and production run from two offices: Addis Ababa, where the work happens, and Tallinn, inside the EU.
10 million people reached in 12 months on a recent project · 7 institutional clients · Founded 2021
Trusted by institutions
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Verified to date
0M
People reached over 12 months on a recent project
0
Multinational institutional clients served
0
Years serving institutional clients (est. 2021)
0
Offices: Addis Ababa and Tallinn
Figures verified with clients. Campaigns delivered and countries covered will be published once independently reconciled.
The approach
The story is the last mile of the project.
Public communication is not decoration applied after the engineering is done. It is the difference between a programme that changes a region and a programme no one ever hears about — one that cannot be defended in a parliament, understood in a market town, or renewed in the next funding cycle.
We work the way a newsroom works: evidence first, then framing, then craft. We spend weeks in the places a programme touches before we write a line. We commission local crews and report in local languages. And we publish numbers we can stand behind, because a campaign that cannot be measured cannot be argued for.
“A programme that the public cannot describe is a programme the public will not defend.”
Community dialogue, Somali region. Fidel-produced.
Selected work
Proof, not portfolio.
Energy · Agence Française de Développement (AFD)
The Substation That Keeps the Grid Standing
A film and interview series from the RISED substation outside Addis Ababa, made with the Ethiopian Electric Power engineers who run it.
Read the case studyRunning an energy access programme that needs public uptake? Let's talk. Start an energy brief
Energy · European Union — Step Up campaign
Step Up: Energy Access, in Every Channel at Once
Five million people reached in six weeks — a national energy access campaign carried across TVC, radio, digital, influencer activations and OOH in key Ethiopian cities.
Read the case studyRunning an energy access programme that needs public uptake? Let's talk. Start an energy brief
Energy · EU Delegation to Ethiopia
Wind on the Assela Ridge
A site video for the EU-funded Assela wind farm — a Global Gateway project in Ethiopia delivered in partnership with Denmark.
Read the case studyRunning an energy access programme that needs public uptake? Let's talk. Start an energy brief
Public Health · GIZ Ethiopia
The Dialogues That Change What a Community Decides
Eight communities across the Somali and Afar regions, documented over two months — the generation dialogues working to end FGM, recorded as they happened.
Read the case studyNeed a public health message to actually change behaviour? Let's talk. Start a public health brief
Capabilities
Five disciplines, one obligation: make the work land.
01
Strategic communications and campaign design
A programme that people can name, describe, and defend.
02
Public engagement and behaviour change
Measurable movement in what people do, not just what they have seen.
03
Documentary and content production
Footage with documentary rigour and the craft of cinema.
04
Creative direction and brand storytelling
An institutional identity that reads as serious, not sterile.
05
Digital communications and social strategy
A programme that is present where the public already is.
06
Digital campaign production
Content built for reach, not repurposed from broadcast.
07
Web and digital presence
A public-facing home for a programme, not a PDF library.
08
Data and reporting
Reach numbers you can put in a donor report and defend.
If the work matters, the public deserves to hear about it properly.
Addis Ababa, Ethiopia
Production and on-the-ground delivery
Tallinn, Estonia
EU-facing operations, digital and strategy
10M reached in 12 months
Trusted by institutions
Addis Ababa · Tallinn